Rats + KFC = Bad Press

Quick follow up to A blog a just posted on; heres a good example of some bad press that doesnt seem to be "spinable."

PR Ninjas?

I was doing a little surfing and came across this slide show and a brief article about the need to translate popular Guerilla Marketing campaigns into the evolving social-media field.

This brings up a great point; what do PR practitioners (or anyone else for that matter) really need to do to attract A-list bloggers to help spread the word about their latest social-media campaigns? Furthermore, how does a novice to the social-media game gain experience and learn how to obtain the tools to attract the high-profile bloggers? As for now, I'm still in the dark, but I guarantee it wont be for long.

As for now, I agree with richard.menneveux, the same principles of marketing still apply and clever marketing and shocking facts like those shown in the slide show are a bloggers best bet.

jvaidya1

51 Guerrilla Marketing Advertisements

View SlideShare presentation or Upload your own. (tags: advertisements ads)

Why is northwest Ohio so windy?: The untapped resource

As I sat in my living room watching the treetops sway violently, I couldn't help but ask myself, why am I living in the windiest and flattest place in Ohio? I think ONU should feel obligated to let people know they are moving to a giant wind tunnel, and that "The Tundra" isn't really a nickname, but a description of the local ecosystem.

HOWEVER, this brings up a good point that I haven't thought about in a minute, but has crossed my mind a few times, why doesnt northwest Ohio employ the use of wind turbines for GREEN energy? Somewhat surprisingly, I'm not the first person to think this. Even more surprising, Bowling Green already has several wind turbines that are being used for research purposes.

I hope this turns out to be a viable resource for everyday people in the area (so living here may actually seem worth it). Fortunately, some positive results seem to be popping up!

See Through Blogs

When reading the first chapter in Paul Gillin's The New Influencers I was impressed with his analysis of second "truth" to the world of the blogosphere, transparency. I couldn't agree more with his assessment; 99% of the people I know are willing to continue using a product or service even if they find out that the company has been putting out faulty products or has been engaging in some other sort of devious action as long as they apologize and don't lie to the public. I think its human nature to forgive a person or company, we all make mistakes, nobody is perfect, but who wants to continue using the product or service of a company that blatantly lied to them? NOBODY! A word to the wise, if your going to screw over your customers don't lie to them after you've done it. Companies need to face up to what they've done, and if they do this is a timely manner I'm willing to bet they can retain the majority of their customers.

1st day of class

The first day of class is always a good one, and I woke up ready to do work son. Unfortunately, I woke up to my dog ripping apart all of the paper towels in my house. Of course, when I decided to be the disciplinarian he was staring at me knowingly (he's smarter than I give him credit for). In the end I cleaned up the paper towels and ended up studying for the GMAT's for a few hours before loosing myself in Crash Bandicoot. All in all, not a bad first day of class.

Fortunately, tonight I'm celebrating my girlfriend's b-day and I'm looking forward to some delicious mexican cuisine.